Alala, (Template:Lang-el; "battle-cry" or "war-cry"), was the female personification of the war cry in Greek mythology. She was the daughter of Polemos, the daemon of war. Her name, ironically, means "dumb, mute, speechless" (from the Greek ἄλαλος, alalos). She was an attendant of the war god Ares, whose war cry was her name, "Alale alala". Greek soldiers adopted this and cried out her name as their battle cry. It is reputed to be derived from the horrific sound owls make.
During the Fascist "Ventennio", the same war-cry (modified as "eja eja alalà", where "eja" had the same meaning of war-cry, taken from Aeschylus and Plato) was adopted by the Arditi, a special corps of the Fascist Army. It was invented by Gabriele Dannunzio after the Capture of Fiume.
"Harken! O Alala, daughter of Polemos! Prelude of spears! To whom soldiers are sacrificed for their city’s sake in the holy sacrifice of death." - Pindar. Dithyrambs, Frag. 78. Alala is the warrior princess, war goddess